kids and toys
Disney Frozen 2
To launch the new Singing Dolls from Frozen 2, and the awesome Arendelle Castle, Hasbro needed compelling global assets that showed off the toys, had global adaptation front-of-mind, and with a constant eye on compliance across all regions. The result was a beautiful mini-autumnal-forest set build, and a lot of fun!
Monopoly Voice Banking
This global Campaign for Monopoly Voice Banking is just one of the many global campaigns Mark and Joel did. Brands include Disney Princesses, Play Doh, Trolls, Furreal, Frozen - amongst others. This included TV, Digital, Social and Photography. Global campaigns have a multitude of considerations when it comes to localisation and compliance, especially in a kid sector.
Disney Comfy Squad
When Penelope Von Shweet encountered all the classic Disney Princesses in Wreck it Ralf 2, the Comfy squad was born! To launch their doll and toy range, we made global assets for the Dolls, truck and Castle. We made a 3D printed sweet-based kingdom especially for the job, and it looked very tasty!
Furreal Mama Josie
We shot this spot during the lock-down, and it was a real challenge, but together with a Chinese production team, we spent an inordinate amount of time on various zooms and eventually shot this charming spot for Furreal. That shoot was 5 days long, with 5 separate campaigns for Hasbro.