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drtv campaigns

pole hedge trimmer

A Summer DRTV campaign. The concept was 'A hedge of two halves' and involved one neighbour with the advantage of the PHT, and the other neighbour without!

The Pole Hedge Trimmer sold out in less than a week.

Creative: McCann

half time hero

Ryobi wanted a DRTV campaign with more heart and story, and McCann gave us this lovely tale of a Dad getting the lawn done during the half time of a football match. When back, in the nick of time, he looks to his son for affirmation of his great feat, but receives an eye-roll instead. The mower in question sold out.

autumn tidy

A DRTV range commercial was requested for the Autumn season, when house owners traditionally clean up after the winter. 

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