creative content production
drtv campaigns
out of this world
Our second Summer DRTV campaign for the Pole Hedge Trimmer. This time, the creative came from space. Well, through the eyes of our heroes son, anyway.
A sweet story of a boy imagining the epic nature of the Hedge Trimmer!
the weed workout
McCann explored the idea of trepidation that came with facing a gruelling physical challenge like patio cleaning, and th Weed Workout was born. It also took us into a stadium, which became a physical manifestation of that trepidation...
hedge of two halves
A Summer DRTV campaign. The concept was 'A hedge of two halves' and involved one neighbour with the advantage of the PHT, and the other neighbour without!
The Pole Hedge Trimmer sold out in less than a week.
Creative: McCann
half time hero
Ryobi wanted a DRTV campaign with more heart and story, and McCann gave us this lovely tale of a Dad getting the lawn done during the half time of a football match. When back, in the nick of time, he looks to his son for affirmation of his great feat, but receives an eye-roll instead. The mower in question sold out.
autumn tidy
A DRTV range commercial was requested for the Autumn season, when house owners traditionally clean up after the winter.
stick vac
We created this DRTV ad for the popular Stick Vac, including shooting 10 house fronts over 3 days.
pole hedge trimmer
A Summer DRTV campaign. The concept was 'A hedge of two halves' and involved one neighbour with the advantage of the PHT, and the other neighbour without!
The Pole Hedge Trimmer sold out in less than a week.
Creative: McCann